Twenty-five years ago, no one understood how the internet would trigger an evolutionary change in how almost every business in the world operates. Today, most businesses have some type of website to represent themselves online, and even the companies without websites have some type of online presence in business directories like Yelp and Google Maps.
It seems like every business industry has figured out how to use the internet to improve the efficiency of their business and their c... VIEW FULL GOLD NUGGET
I was in New York City over the Independence Day weekend helping someone troubleshoot a sound and mixing board problem for a friend of mine. They recently bought a new sound board that was causing a hum when connected to the older equipment.
This little challenge was a throwback to my pre-2003 days when I volunteered as a sound and lighting engineer for community theatre productions. I knew exactly what the problem was and what was needed to solve it. I needed something called a "ground loop isolator," ... VIEW FULL GOLD NUGGET
No one ever wants to write a business plan for their new business or new business venture. Most people feel that a business plan is especially needed when you want to raise startup capital, which while true, a business plan helps you create focus.
Many business owners have great ideas that they feel they can accomplish without writing the ideas down on paper. I started my first business in 1994 with just vague ideas and didn't write my first plan until 2 years later after suffering several slow starts.
Welcome to the #FridayFlopFix edition of the Daily Golden Nugget, and it's also Black Friday in the U.S., the largest retail shopping day of the year for U.S. retailers.
The goal of these weekly flop fixes is to identify something on a retail jeweler's website that should be fixed. My suggestions are based on my previous experience and research. In honor of the upcoming Cyber Monday, I decided to specifically look for a retail jeweler with an e-commerce website to find some flops that need fixing. I made my search f... VIEW FULL GOLD NUGGET
This is Part 2 of a multi-day Daily Golden Nugget series packed with tactics to help you in your 2015 holiday marketing. The series started yesterday with the overview of 2015 holiday marketing strategies. I'm breaking down each section of that overview into a more detailed Daily Nugget.
This is the Throwback Thursday edition of the Daily Golden Nugget. Today I'm jumping back to Nugget number 55 and the topic of money sites.
The topic of marketing funnels came up during the 2015 JCK Talk on multi-channel marketing. The original idea of a marketing funnel was that you would reach a lot of people with a broad scope... VIEW FULL GOLD NUGGET
This is the Friday website review where I search for a jeweler in a random town around the United States then review their website. By reviewing a live site, I'm usually able to highlight good and bad points that we can all learn from.
For this week, I wanted to find a retail jewelry store in Laguna Beach, California. Here's the SERP when I googled "jewelers in Laguna Beach, California":
You can read that article yourself, but in brief, the 6 theories posed were:
People are disappointed... Which I guess means all of us in the jewelry industry are wondering when our industry will rebound from the recession like... VIEW FULL GOLD NUGGET
The internet has become a very visual place, especially on social media. While blog content may thrive with well written information, as of today, on Facebook and Google+ you won't get noticed without some type of visual. This is especially a complete change for Facebook because in 2013, they lowered the visibility of status updates with images because they were combating meme over usage.
With the 2014 Holiday Season at an end, let's take a look at some website tracking results from the Thanksgiving week through Christmas.
The following data was recorded through more than 100 jewelry related websites. This includes a combination of retail jewelers and e-commerce sites. Results shown here only apply to the jewelry industry.
Holiday 2014 Sessions
Here's a screen shot of my Google Analytics tracking across the retail jewelry websites I'm tracking:
Google AdWords Remarketing is an online marketing method that allows you to show ads to people who have already visited your website. You and Google control who sees the ads by secretly tagging every visitor to your website, then choosing what ad to show to them around the internet.
I always like to refer to AdWord Remarketing as a separate type of online marketing, but... VIEW FULL GOLD NUGGET
Yesterday, I had the pleasure of presenting a seminar at the JA show in NYC. The seminar was "Should You Pay For Website Traffic? Understanding How and Why."
During the seminar, I detailed what I know about Yelp, Pandora Radio, Google AdWords, and a few others methods of online advertising that can work for or against you.
One of the online marketing methods that generally works against you is Yellow Pages. Once upon a time, it was common for everyone to "let their fingers do the walki... VIEW FULL GOLD NUGGET
The conversation of internet taxes is very complicated.
In May 2013, the US Senate voted in favor of the Marketplace Fairness Act which is supposed to simplify how sales tax is levied on items purchased from the internet. The Act called for a simplified method of free software that each state would have to provide so e-commerce website owners could more easily collect, report, and submit the sales taxes collected from online sales.
This Daily Golden Nugget will demonstrate one possible way to use the HTML 5 tags of <b>, <strong>, <i>, and <em>. If you missed the previous two nuggets you should check them out before reading this one.
Previous Nugget on <b> vs. <strong>: http://bit.ly/?????? Previous Nugget on <i> vs. <em>: http://bit.ly/??????
The product detail page on every jewelry e-commerce website has some sort of table presentation of information. Usually it shows the metal type, carat total weight, diamond shape, etc.
Here a full example of typical information found on a jewelry product detail page:
14k White Gold 0.85ct Diamond Engagement Ring (this is the item title) The center diamond is included with this sophisticated three-stone cathedral engagement ring that features two... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry
Last week, Rob Bates, News Director for JCK wrote an interesting article with 
The conversation of internet taxes is very complicated. 
